Perls of Wisdom 3/13/2013

• This Story Stinks

  Simply including an ad hominem attack in a reader comment was enough to make study participants think the downside of the reported technology was greater than they’d previously thought.

  
  

  My Observation: Since Aristotle, rhetoric has included not only the reasoning of an argument, logos, but also its ethos and pathos, how well it advances the good and how strongly. See Modes of PersuasionTo enshrine Logos while discounting Ethos and Pathos is simply to be incomplete.

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